Child Protection

•

BRIEF

To conceptualise a campaign that encourages citizens in the Western Cape to report any suspicions of child abuse. The campaign should motivate more people in the communities and professionals, to speak up on behalf of children who they suspect may be abused or neglected. Child Safety is everyone’s responsibility and we need to continue protecting our children as guided by the Children’s Act.

INSIGHT

With something as difficult, complex and upsetting as child abuse, the hardest part is not always confronting it, but knowing how to report it.

EXPRESSION

Don’t stay silent.